The Impact Creativity Can Make.

Creative Showcase

Define Beauty LLC

Cosmetic Aesthetics Studio

Define Beauty LLC is located in Forty Fort, PA, led by Dana, a nurse of 17+ years specializing in neuromodulator treatments and lip filler.

For Define Beauty, I led social strategy, content creation, and took the client on a brand reimagination journey.

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Back Mountain Triathlon

Race Organization

Back Mountain Triathlon is the annual nonprofit race at Harveys Lake, PA, reviving a 35-year community tradition that once drew Lance Armstrong and Mike Pigg as a World Championship qualifier.

For BMT, I run social media (Facebook and Instagram) and marketing for the 2026 event building branded content, managing sponsorships, creating email campaigns, running paid advertisements, and a full content calendar to drive registration ahead of the race.

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Star Tresses Grand Salon & Spa

Full-Service Beauty Salon

Star Tresses Salon is located in Forty Fort, PA and the first day spa in Northeastern Pennsylvania. It's recognized as a top US salon by Modern Salon Magazine, with a client list that's included camera-ready styling (hair, facials, and makeup) for the likes of Al Gore, George W. Bush, and Barack Obama.

For Star Tresses, I primarily managed photography and videography while managing all social media platforms (Instagram, Facebook, and TikTok).

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Dance Theater of Wilkes-Barre

Dance Studio

Dance Theatre of Wilkes-Barre is a Kingston, PA-based dance studio founded in 2006 offering instruction in classical ballet, jazz, and modern dance to students of all ages. Known for original choreographed productions, DTWB is a beloved fixture of the Northeastern Pennsylvania arts community, celebrating its 20th anniversary season in 2026–2027.

For DTWB I organize photography sessions and produce short-form video content to the Facebook page.

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