The Impact Creativity Can Make.
Creative Showcase
Define Beauty LLC
Cosmetic Aesthetics Studio
Define Beauty LLC is located in Forty Fort, PA, led by Dana, a nurse of 17+ years specializing in neuromodulator treatments and lip filler.
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For Define Beauty, I led social strategy, content creation, and took the client on a brand reimagination journey.
Back Mountain Triathlon
Race Organization
Back Mountain Triathlon is the annual nonprofit race at Harveys Lake, PA, reviving a 35-year community tradition that once drew Lance Armstrong and Mike Pigg as a World Championship qualifier.
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For BMT, I run social media (Facebook and Instagram) and marketing for the 2026 event building branded content, managing sponsorships, creating email campaigns, running paid advertisements, and a full content calendar to drive registration ahead of the race.
Star Tresses Grand Salon & Spa
Full-Service Beauty Salon
Star Tresses Salon is located in Forty Fort, PA and the first day spa in Northeastern Pennsylvania. It's recognized as a top US salon by Modern Salon Magazine, with a client list that's included camera-ready styling (hair, facials, and makeup) for the likes of Al Gore, George W. Bush, and Barack Obama.
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For Star Tresses, I primarily managed photography and videography while managing all social media platforms (Instagram, Facebook, and TikTok).